The RV world has lost a true pioneer, Pete Liegl, founder of Forest River, Inc., who passed away at the age of 81. Liegl’s vision transformed this emerging recreational market in the Nineties, leaving an indelible mark on countless Americans who found a new path into the great outdoors. His career is a testament to the power of innovation, hard work, and a commitment to community. But he was more than just an industry heavyweight. He was an early inspiration for the millions of Americans who would follow Liegl into a world of recreational adventure.
A Visionary Foundation
In 1996, Pete Liegl founded Forest River in Elkhart, Indiana. His vision extended beyond product manufacturing. He became known as an early proponent of the kind of positive company culture that is more widespread today. At that time, his practice of celebrating employee empowerment and customer satisfaction was less common. But it quickly proved wildly successful. Liegl built Forest River into one of the largest RV manufacturers in the world. Under his leadership, the company also expanded to include motorhomes, buses, cargo trailers, and even boats, redefining what it meant to be a leader in the outdoor recreation space.
Eventually, Liegl’s massively growing company caught the attention of Berkshire Hathaway, which acquired Forest River in 2005. Under his continued stewardship, the company thrived, integrating state-of-the-art technology and sustainable practices to meet the evolving demands of consumers. According to BusinessWire.com, the company employs more than 14,000 people across the country.
Pioneering Industry Growth
Pete Liegl’s impact on the RV industry goes far beyond Forest River’s success. His company’s growing reputation for excellence spurred healthy competition, with the industry following his lead toward affordable, well-built models. Known for his hands-on approach, Liegl maintained close relationships with dealers, suppliers, and employees, with a leadership style marked by a blend of determination and empathy, earning him respect from peers and competitors alike.
Forest River was also known for strategic acquisitions and investments. Its success in those arenas reflected Liegl’s finely tuned instincts for where consumers wanted the market to go. This smart growth built his company into a powerhouse that provided diverse product lines catering to a wide range of customers, from first-time RV buyers to seasoned road warriors. Through it all, Liegl was deeply involved in industry associations, often pushing for advancements that benefited not just his company but the entire RV sector.
Championing Outdoor Recreation
Liegl’s contributions had ripple effects on the outdoor recreation industry. His products enabled millions of people to ditch the cubicle in favor of the wild outdoors. By making RVs more accessible and versatile, Liegl invited the entire country into a lifestyle centered around freedom, exploration, and connection. And the mainstreaming of RVs introduced that freedom to more people than ever before.
As the masses poured outside in growing numbers, Forest River also led initiatives to promote environmental responsibility, incorporating sustainable manufacturing processes and eco-friendly designs in its products. This forward-thinking approach underscored their founder’s commitment to preserve the very landscapes his RVs were built to explore.
A Heart for People
In an article on Liegl’s impact on BusinessWire.com, Forest River said, “Pete, to anyone that knew him for more than a minute, found meaning and inspiration from his namesake, the Apostle Peter. Peter’s story inspired transformation, and Pete’s journey inspired many, while highlighting themes of redemption, leadership, and unwavering commitment to one’s beliefs.” Liegl’s reputation was one of generosity and commitment to community service, and he lived a life centered on giving back. Pete Liegl frequently supported local initiatives in his hometown of Elkhart, with his philanthropic efforts including funding youth programs and supporting disaster relief efforts, reflecting a spirit of compassion that resonated with his employees and community members.
The Legacy of Pete Liegl
Liegl’s passing marks the end of an era, but his influence lives on through the industry he helped shape. As that industry continues in a season perhaps more successful than ever before, tributes from across the nation have poured in, highlighting his role as a mentor, innovator, and friend. Industry leaders have hailed him as a driving force behind the modern RV movement, while community members have often remembered him as a generous benefactor and a source of inspiration.
His story is one of ambition turned into reality. From humble beginnings, Liegl built a legacy that will endure for generations. He took a young RV industry and drove it into its bright future. Forest River will continue its journey, and it does so atop the foundation that Liegl built — one rooted in quality, innovation, and humanity. Millions more Americans will continue to answer Liegl’s great invitation to adventure, and his spirit will remain a guiding force for years to come.
Leave a Reply