Camping World’s house brand, Coleman, was the most popular travel trailer brand in the US in 2024 based on sales volume, according to Statistical Surveys. Corporate cousin Jayco’s Jay Flight, meanwhile, was the top-selling North American brand in 2024 when including Canadian sales.
The Coleman RV range is part of the Thor portfolio and is manufactured by one of its subsidiaries. Until recently that was Heartland RV, but Heartland itself was recently rolled into Jayco, with its house brands moved to Keystone’s Dutchmen RV branch.
Camping World Chairman Marcus Lemonis stated in a press release related to the finding, “the Coleman portfolio represents our most traded-in unit and our most sold used unit, all contributing to our record year-to-date new and used combined unit market share. These lineups give us the ability to work directly with our manufacturing partners to ensure we are meeting the customer where they want to be in terms of both price and payment.”
Statistical Surveys, Inc. is a subsidiary of Trader Interactive. The conclusions were reached by measuring unit volumes in the U.S. and Canada through February 2025.
Leave a Reply