Author: praveen.pothuganti@traderinteractive.com
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Advanced Thinking in Class B Motor Homes
Last year was all about development and listening to you, our customers. We were very fortunate to receive the advice and willingness to participate from so many customers that helped us move forward in so ways. We could not have imagined the results we have achieved without this help and we will continue to owe our appreciation to those involved.For a manufacturer, there is nothing like being challenged in so many ways and being able to exchange a wide range of ideas to achieve something entirely different from what we were doing the year before. Because of this, we fully intend to continue this process and continue to explore new ideas, materials and features to provide the very best motor homes we possibly can. Being one of the smaller manufacturers gives us a distinct advantage in being able to make decisions quickly and at least try new ideas that come to us from all directions.Starting at the Florida RV Super Show, we are offing 3 all-new Sprinter Legend motor homes with new materials and features. At the top of the line is the 2012 Sprinter Legend ex which has as standard, the Espar Diesel Hydronic heating and hot water system. This system requires less space, is very quiet and provides endless hot water. The diesel is provided directly from the Sprinter’s fuel tank and in 6 months of customer testing, has shown to have little to no impact on fuel economy because it is expected to use 0.90 gallons per hour at peak output but it will not need to run for an hour continuously even if the hot water is running all the time.Functionality has been a huge factor in the development process. The Sprinter Legend and Legend e have 5.0 cu.ft. single door fridges which are 3 way, auto switching making it simple to use continuously. The Legend ex has a 6.0 cu.ft double door fridge which is also 3 way auto switching. You should always be able to carry a gallon of milk in the fridge. They are also off the floor so you don’t have to bend down to pull something out. This is a small point but important.Last year we also received many calls from customers asking about the length of the bed. With the extra 16” in the length of the Sprinter Legend e and Legend ex, we can offer a bed length of 84 inches or an additional 55 cu.ft of cargo space. Under the powered Tri-Fold Sofa there is over 12” of clearance right through the cabin, great additional storage.We will soon be starting to build the first 2012 “Activa”. This all-new model will be built on the shorter Mercedes-Benz 3500 Sprinter chassis and will contain some really neat features. Designed for people who have a length restriction where they live or have more of a travelling desire as opposed to planning to camp, this model will offer flexibility for a wide audience. Diesel Hydronic Heating will be standard and a new efficient way to utilize the available space. The counter will be where it belongs on the camping side of the model and the fridge and microwave will not be on the floor where it makes functionality not so functional. We will be using the 3500 chassis from Mercedes with dual rear wheels because we believe that single rear wheels on a Sprinter does not provide the stability in cross winds and poor road conditions that most RV’ers would expect. The ride is also better and the towing capacity will be 7500 lb’s.The addition of the Activa will allow us to offer 4 all-new models using the Mercedes-Benz Sprinter chassis. Great fuel economy, the cleanest diesel vehicles on the planet and the safest with the very best stability control systems available today. We try really hard to take forward the Mercedes-Benz customer service philosophy and provide the Mercedes experience. In regard to the pricing, because we know you will want to know, the answer is, less that you would expect. Take us for a test drive, you will see the difference. -
A Different Approach
At the 2010 Louisville RV Trade Show, one of our dealers asked me, “Why would anyone buy our motor homes”? This was not to say that we didn’t have great motor homes but this was a question that needed to be answered. We had made small steps in improving the Sprinter Legend model but in 2011, we made a huge leap forward with our secret weapon, customers!We developed what has become the Great West Vans Customer Development Program where customers participate in every step of the build process of new models and where we are making ‘on the fly’ improvements, we involve current customers to obtain their feedback and advice. We have thrown out the idea of making new model introductions in any particular way such as model year changes in favor of constant improvement. Great ideas don’t come just on a yearly basis.In February of 2011, we started a conversation with a customer who needed more space to carry two very high-tech bicycles in a Sprinter Class B motor home. No other manufacturer wanted to discuss this need but we are always willing to spend the time and hopefully listen. This led to us to consider every aspect of the Sprinter Legend with an experienced RV owner and we discovered many new possibilities, some of which had never been tried in a Class B before.Imagine, opening your doors to customers and taking their problems, suggestions and ideas as a challenge, turning a something most would avoid and turning it in to an opportunity. Most would think this would drive a person crazy, maybe, but the benefits from an open attitude far out way the cost and the craziness.Now we have 3 Sprinter Legend models, the Sprinter Legend with many new upgrades and new options, the Sprinter Legend e built on the extended Mercedes-Benz Sprinter chassis and the Sprinter Legend ex which now has for the first time in a Class B motor home, a Diesel Hydronic heating and hot water system. We also found a way to up the air conditioner to 15000 btu’s and the generator to 3.6 kw which is quieter and much more able to handle the air conditioner. These are features only available on a Great West Vans model.This coming summer will be interesting as we believe we collectively received 30 phone calls last year in a four week period from people in southern locations who asked one question, how big is your air conditioner? Now we can tell the story that it’s bigger at 15000 btu’s (which sounds big), quieter (which it is), more efficient and comes in a motor home that has exclusive Hydronic heating and a big generator. We all know the sales process is about starting a conversation and engaging the buyers in building value and removing the objections. The customers who have participated in the development last year have given us the opportunity to build a motor home that addresses the common concerns from both those new to Class B motor homes and those with years of experience. So we are really looking forward to 2012.We will soon be starting to build the first 2012 “Activa”. This all-new model will be built on the shorter Mercedes-Benz 3500 Sprinter chassis and will contain some really neat features. Designed for people who have a length restriction where they live or have more of a travelling desire as opposed to planning to camp, this model will offer flexibility for a wide audience. Diesel Hydronic Heating will be standard and a new efficient way to utilize the available space. The counter will be where it belongs on the camping side of the model and the fridge and microwave will not be on the floor where it makes functionality not so functional.For the last year we have also responded to Internet enquiries in 4 to 8 hours, started a conversation with a prospect and pushed those that were ready over to a dealer to close. Over 30% of our sales in 2011 came from retail customers who we had passed on to dealers, much higher than expected but it has shown that the Class B buyer is looking for more service, more attention, better materials, fit and finish and most importantly, someone who is willing to listen. In this regard we hope that other manufacturers keep doing things the same old way, responding to customers in 3 to 4 weeks or never, we like it. The other interesting thing is that we have sold every unit we have produced, before it was produced and shipped for the last 16 months.We will be looking at representation in a number of locations this year. Our focus is on the retail customer, to help make our dealers more successful. This might be a different approach, but it works and we very much enjoy talking to customers. -
Adam Gudger to Lead Thor Motor Coach Diesel Division
Elkhart, IN – Thor Motor Coach announced the promotion of veteran sales executive Adam Gudger to the position of National Sales Manager for the diesel division. Gudger brings with him eleven years of diesel motorhome sales experience.
A graduate of the University of Oregon, Adam and his family recently relocated to Northern Indiana in 2011 to be based out of the Thor Motor Coach sales headquarters in Elkhart, Indiana.
“I am elated to have the opportunity to work for the best company in the RV industry. Our intense focus developing the most innovative and value driven products is really paying off. There is no doubt our dealer partners are going to reap the benefits of these efforts in 2012 and beyond.”, explained Gudger.
“Adam’s energy, knowledge, relationships, and most importantly his passion makes him a natural fit to lead the Thor Motor Coach Diesel Sales Team.” stated Dana Simon, V.P. of Sales and Marketing for Thor Motor Coach.
The Thor Motor Coach Diesel line-up includes the Serrano, Astoria, Tuscany, and the all new Palazzo rear diesel motorhome.
Adam Gudger can be reached at 574-584-3646 or AGudger@TMCRV.com
For more information on Thor Motor Coach motorhomes, call (800)860-5658, visit http://ThorMotorCoach.com, or write Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.
Thor Motor Coach is a subsidiaries of Thor Industries, Inc. Jackson Center, OH (NYSE: THO), the world s largest manufacturer of recreational vehicles.
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RV Trader.com Powers “Real-Time” Inventory on Keystone RV Websites
November 30, 2011, Norfolk, VA – RV Trader.com, a division of Dominion Enterprises, announced today its partnership with KeystoneRV.com to launch real-time inventory search on Keystone’s consumer websites. This new search tool will allow a dealer to upload inventory, product photos and prices only once, then sync the inventory to both KeystoneRV.com and RV Trader.com. It will enable the consumer to quickly and easily locate the exact Keystone model they want, resulting in faster turn-around times for the online consumer and increased sales for the Keystone dealer.According to the general manager of RV Trader.com, Tim Custer, “We are glad to be able to provide this integration to KeystoneRV.com, which provides additional benefits to our dealers and Keystone customers.”“Many of today’s RV shoppers prefer to utilize the web for research and product knowledge,” said Jim Mac, Keystone communications manager. “This new tool makes it easy for the customer to do just that. Not only is this new web enhancement a win for the consumer, but it requires no additional administrative effort on the part of our dealers. By integrating the RV Trader.com system, we have eliminated duplicate data entry. In today’s business climate, this is something our dealers feel is important,” commented Mac.RV Trader.com developed this new web feature jointly with KeystoneRV.com, and it will be exclusive to Keystone and Keystone dealers through 2011.About Dominion EnterprisesDominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices in the United States, Canada, England and Italy. For more information, visit www.DominionEnterprises.com.About Keystone RV CompanyKeystone RV Company is the nation’s largest producer of travel trailers and fifth wheels, with manufacturing facilities at its headquarters in Goshen, Indiana, and Pendleton, Oregon. Keystone is a subsidiary of Thor Industries, Jackson Center, Ohio, the world’s largest manufacturer of recreation vehicles and a major builder of commercial buses. For additional company information, visit www.Keystonerv.com. -
The Hot-Selling A.C.E. gets a Big Brother…
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Elkhart, IN (November 23, 2011) Running full-speed ahead and building on the success of the A.C.E., last year’s RV Business “Best of Show” recipient, Thor Motor Coach shows off the new Palazzo motorhome at the Louisville National Trade Show on Tuesday, November 29, 2011.Palazzo, defined as “Palace or impressive private residence”, boldly summarizes the design of the new Thor Motor Coach Class A Diesel Motorhome. The Palazzo intends to follow in the footsteps of its gas market predecessor the A.C.E., and revolutionize the diesel entry level motorhome arena.The Palazzo’s foundation is a 26,000-lb GVWR Freightliner rear diesel chassis providing more than 5,000-lbs of cargo carrying capacity. Although the exterior dimensions are less than most mainstream diesel products; the innovative exterior storage is clean, well-lit, and easy to access, all the while trumping the competitions volume by thirty-percent. The patio area is completely covered by the awning, and slide rooms do not take away from living area or storage access. The interior of the coach has eliminated the typical diesel cockpit wind noise, the living area is not fully traversed to get to the bath, and cabinet and wardrobe storage is immense with oodles of innovative nooks and crannies.The story of the Palazzo cannot be fully appreciated until it is experienced. There are no words to describe the feeling you get when you combine these new-age features that give the Palazzo an absolute edge in the diesel motorhome market. Common references include:- Diesel Competence…
- Jumbo Storage…
- Get it in the barn…
- Riding on Air…
- Straight Lined…
- Low-profile…
- Single-step Entry…
- Proven Power…
- Campsite Friendly…
- Visibly Better…
- Half-the-way Entry…
- Space-ACE…
- Beauflor™ residential engineering flooring…
- Residential Style Kitchen…
- Expansive Spaces…
- WARNING: Adult Rated…Oversized Shower
“Outside of the box thinking, plus an understanding of what will make a dealer successful with today’s diesels, are the reasons we created the Palazzo. The Palazzo is designed to blur the transition from a gas buyer to a diesel. No longer will price or cost of entry distinguish what customers think they can or cannot afford in a diesel.” explained Dana Simon, VP of Sales and Marketing for Thor Motor Coach.Bring your cameras; Thor Motor Coach is inviting all dealers and press to stop by their show space in the South Wing, Hall 1 to experience the Palazzo first hand during the 2011 RVIA National Trade Show in Louisville, KY.Check back next week for the launch of the Palazzo Website, http://PalazzoRV.comFor more information on Thor Motor Coach motorhomes, call (800)860-5658, visit http://ThorMotorCoach.com, or write Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.Thor Motor Coach is a subsidiaries of Thor Industries, Inc. Jackson Center, OH (NYSE: THO), the world’s largest manufacturer of recreational vehicles.### -
Thor Motor Coach’s Ron Davidson to head up Customer Service
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Elkhart, IN (November 23, 2011) Thor Motor Coachhasnamed Ron Davidson the new Vice President of Quality Control and Customer Service.“Ron has been a valuable member of the Thor Motor Coach team. His attention to detail and his dedication to improving the daily quality of our products made him the obvious choice.” said Jeff Kime, President of Thor Motor Coach.Davidson has served on the Thor Motor Coach staff for 7 years in various quality related positions along with 20 years experience in the motorhome industry.“I look forward to the challenge of this new opportunity, and feel the combination of customer service and quality are the core of our success. Building on the strengths of the “Shield ofProtection” including programs like ConciergeConnection, Access 24-7, Rapid ResponseParts and Gold Starinspection, we will lead Thor Motor Coach into the future”, commented Ron Davidson.For more information on Thor Motor Coach motorhomes, call (800)860-5658, visit http://ThorMotorCoach.com, or write Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.Thor Motor Coach is a subsidiaries of Thor Industries, Inc. Jackson Center, OH (NYSE: THO), the world’s largest manufacturer of recreational vehicles.### -
Thor Motor Coach Introducing 11 New Floor Plans
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Elkhart, IN (November 22, 2011) – Thor Motor Coach announced plans to introduce several new floorplans for the 49th Annual National RV Trade Show which takes place Nov. 29 – Dec. 1 at the Kentucky Exposition Center (KEC) in Louisville, Kentucky. In an effort to further increase momentum, Thor Motor Coach will showcase the all new Class B+(Plus) Citation 27SB, Challenger 37DT, and the Tuscany 45LT. These new floorplans have an abundance of upgrades demonstrating the significant push of product development being undertaken at Thor Motor Coach.Citation 27SB: A fuel efficient B+(Plus) with more exterior storage:· Glazed cherry or maple cabinetry· Mega-Storage™ oversized exterior storage compartment· Onan RV MicroQuiet™ 4000-kilowatts generator· Patio plus entertainment package· 32” HD LCD TV· 30″ residential microwave· Optional solid surface kitchen countertops· Over-sized 36” wide shower· Standard U-shaped dinetteChallenger37DT: Roomy class A gas motorhome with features usually found in diesel pushers:- Large, roomy feel in every room due to the increased 82” ceiling height
- 32” Sony™ LCD TV and home theater
· Expandable sectional sofa maximizes seating and comfort· Premium Comfort-Fit by Villa furniture throughout· Optional electric fireplace- Side-hinged baggage doors provide easy access to the gigantic pass-though basement storage
- Large U-shaped dinette
- Roomy bathroom with double sink vanity
· Plumbing for combo washer & dryer
Tuscany45LT: 45’ 450HP Tag axle diesel pusher that’s all luxury:· Smooth riding Freightliner Chassis with 450HP ISL Cummins Turbo Diesel with 1250-lb, ft of torque· Residential 12” x 24” polished porcelain tile· Expandable sectional sofa maximizes seating and comfort· Premium Comfort-Fit by Villa furniture throughout· All new redesigned Euro-styled dash· Dual vanity master rear bath· Optional stackable washer and dryer· 40” HD Sony™ LCD TV and home theater· Hand crafted, solid wood entertainment cabinet with built-in fireplaceThor Motor Coach will be displaying an astounding 11 new floorplans not seen before at the RVIA show.“The future is really bright, and we are working diligently to bring products to market that our dealers and customers demand. We are committed to spending the time and resources to provide the most innovative motorhomes here at Thor Motor Coach,” promoted Dana Simon, Vice President of Sales at Thor Motor Coach.For more information on Thor Motor Coach motorhomes, call (800)860-5658, visit http://ThorMotorCoach.com, or write Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.Thor Motor Coach is a subsidiaries of Thor Industries, Inc. Jackson Center, OH (NYSE: THO), the world’s largest manufacturer of recreational vehicles.### -
Thor Motor Coach’s Serrano in Top 10 and Growing
Elkhart, IN (November 15, 2011) – The Thor Motor CoachSerrano has moved into the “Top 10” best selling diesel motorhomes as of August 2011, according to Statistical Surveys Inc. (SSI) of Grand Rapids, Mich. The diesel powered Serrano has increased by 20% in overall retail sales, which equates to a market share increase of 18.3%.“Our fuel efficient Serrano continues to be a hit with motorhome enthusiasts and has had great appeal with consumers looking to buy gas or diesel models”, according to Adam Gudger, Thor Motor Coach’s Serrano Product Manager. “We have recently introduced 2 great new floorplans which include a 34-ft bath and a half model and a 33-ft model with a full wall slide with an option for a stackable washer and dryer.”The 2012 Serrano product offering includes 5 floorplans ranging from 31-ft. to 34-ft. Built on the reliable Workhorse W-series chassis, the Serrano’s power comes from a Navistar MaxxForce diesel engine rated at 230-hp with 620 ft-lb of torque. With a gross vehicle weight rating starting at 20,500-lbs, consumers will find the Serrano has a great power to weight ratio. Lower weight overall weight, plus big torque output, equals a smooth running motorhome aimed at conserving fuel.“Consumers are looking for a fuel efficient diesel with the power to handle mountainous terrain and the Serrano provides these diesel benefits for the price of a typical high-end gas unit”, added Gudger. “Users are getting significant fuel economy increases compared to gas motorhomes while the 36% increase in torque keeps the engine running quieter and more efficiently than comparable gas powered models”.While the Serrano shines on the outside, a host of new interior features make it feel just like home. The new MCD solar and blackout roller shade with ClearView™ technology, helps keep solar light and heat out of the coach during the day while providing complete darkness for sleeping at night. Custom hardwood fascia for the slide rooms adds a touch of elegance in the living area and bedroom while optional heat pumps for the air conditioners take the chill out of the interior on cool mornings and brisk evenings. Three new exterior paint packages along with two eagerly awaited interior decors packages complete a subtle, but substantial, transformation in the Serrano.For more information on the Serrano Class A RV check out http://Serrano-RV.com or other products from Thor Motor Coach motorhomes by calling (800)860-5658, visiting http://ThorMotorCoach.com, or writing Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.Thor Motor Coach is a subsidiaries of Thor Industries, Inc. Jackson Center, OH (NYSE: THO), the world’s largest manufacturer of recreational vehicles. -
Fleetwood RV Debuts 2 New Loyalty Programs
Decatur, Ind.-based Fleetwood RV Inc., a leading producer of Class A and Class C motorhomes, announced two new programs to reward customer loyalty.
“Our customers foster a sense of community and family,” said John Draheim, president and CEO of Fleetwood RV, in a press release. “We value their loyalty, and for this reason, we have introduced two new programs — the Owner Loyalty Program and the Owner Referral Program.”
Current Fleetwood RV and American Coach motorhome owners can receive up to a $10,000 instant discount savings at the point of purchase of a new Fleetwood RV or American Coach motorhome through the Owner Loyalty Program.
With the Owner Referral Program, current owners can earn a $500 referral bonus for each referral that subsequently purchases a new Fleetwood RV or American Coach motorhome. Additionally, the referral also qualifies for an instant discount savings of up to $10,000 at the point of purchase of a new Fleetwood RV or American Coach motor home.
Both programs run through March 31, 2012, and the savings discounts apply to the purchase of an eligible new 2012 or older model year Fleetwood RV or American Coach motor home currently in-stock.
Program details are available at http://WelcomeToFleetwoodRV.com.
Courtesy of RVBusiness.com
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RVTrader.com Launches $9.95 Ad Placements for Private Sellers
Leading U.S. RV marketplace debuts options for private owners selling their RVs
RVTrader.com, the country’s leading recreational vehicle marketplace and a division of Dominion Enterprises, has announced the launch of its $9.95 ad placement service for RV owners. For the first time, RV owners can post an ad for only $9.95 with four photos for two weeks on RVTrader.com.
RV Trader will help thousands of RV owners turn their personal RVs into cash quickly and effortlessly. More than one million visitors come to RVTrader.com every month to view over 75,000 RVs listed for sale across the U.S.
In addition to the $9.95 ad option, other ad placement options will also be available. These options include a “Top of the Line” ad for 12 weeks for $74.95 or one year for $99.95. The one-year ad option – an option that previously was unavailable – allows RV owners to post up to 20 pictures of their RV. “Top of the Line” package buyers will also receive premium placement on the site’s homepage as well as on search results pages. For no charge, any RV owner who places an ad also gains exposure on RVTrader.com’s mobile website and iPhone application.
“We are excited about the new ad placement options on RVTrader.com. RV owners will now be able to place an ad for their RV at a huge discount – more than 50% off previous ad packages. Not only are we hopeful this will increase the number of new consumers visiting the site, we also hope to see former sellers coming back to post new ads as well,” said Tim Custer, general manager of RVTrader.com.
For more information or to place an ad, please visit http://www.rvtrader.com/sell.
About RVTrader.com
RV Trader, a division of Dominion Enterprises, is the nation’s leading RV marketplace connecting buyers and sellers to new and used recreational vehicles. With over 75,000 RVs available, RV Trader remains the fastest and easiest way to buy and sell RV’s! For more details, visit http://www.RVTrader.com.About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees nationwide, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit http://www.dominionenterprises.com.# # #